More Ka-Ching; Less Bo-Ring
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More Ka-Ching; Less Bo-Ring *
Email Marketing Management
for Natural Skincare Brands
Ciao friend
Hi, I’m Maria —email marketing manager for ecommerce brands in the skincare space who want their emails to do more than just “keep in touch.” 🤢
I turn abandoned carts into ka-chings, new subscribers into superfans, and dusty old flows (or nonexistent ones) into money-printing machines. All without sounding like a sales robot or sending you to the dark corners of your customers’ spam folder.
How’d I get here?
Well... I’m a former biology major turned Italian yoga retreat hype woman turned cardiology fundraiser—who accidentally discovered copywriting during the Covid chaos thanks to a very persuasive Instagram ad.
Since then, I’ve gone all-in: investing lots’n’lots of hours (and dollars) to master the art and science of emails that actually sell.
Now, I help natural skincare and wellness brands turn email into their most profitable sales channel—with strategy, storytelling, and automation that does the hard work so you can sit back, relax, and watch those gorgeous Stripe notifications pour in.
“Maria took a fairly simple opportunity and turned it into this incredible marketing strategy for Black Friday.”
“She wrote in a way that made my audience really feel connected to what we were talking about as a business.
I can't imagine not having had this newsletter strategy in place or us doing as well as we did this season without her copy – we had been struggling for months before.”
Kailey Santos // CEO, Dapper and Darling
Nicole Szoko // eLearning Coach & Consultant
“If you have been avoiding writing email sequences, Maria is the copywriter to turn to.
Maria was able to not only extract the essential information she needed to put into the emails, but also the stories and my brand voice that brought them to life.”
Meghan Elfelt // Co-Founder & Coach at The Intentional Single